Corporate Ghana fails to understand the gospel music market – Kofi Donkor
According to Artiste Manager Kofi Donkor, corporate organizations in Ghana have yet to appreciate the commercial component of sponsoring gospel concerts.
He claimed that while gospel artists provide good sponsorship pitches, corporate organizations frequently fail to recognize the gospel space’s financial potential.
He expressed frustrations about the recurring difficulty in obtaining sponsorship for gospel events as a panelist on Graphic Showbiz’s X Dialogue Series on the topic, “Making Gospel Events Attractive to Corporate Sponsorship,” attributing it to a fundamental misunderstanding on the part of corporate entities. (See also: Many Ghanaian artists do not appreciate their managers, according to Uncle Ebo Whyte)
Kofi Donkor noted that he was always perplexed as to what the problem may be, given that they (gospel music artists) fulfilled all of the essential standards, including drafting good proposals.
“From where I sit, we have difficulty obtaining sponsorship year after year.” Corporate Ghana is unfamiliar with the entertainment industry. You can go with all the numbers and everything to back you up, and they are simply unwilling to sponsor.
“There’s a huge gospel concert or another almost every weekend.” “It’s just that corporate Ghana has yet to understand gospel events and showbiz, which is why we keep having sponsorship issues,” he stressed.
Kofi Donkor expressed his dissatisfaction with corporate sponsors’ differential treatment of secular and gospel performances.
He observed that secular artists frequently received large financial backing, whereas gospel performances were met with reluctance and were granted fairly low sums.
“You go with your counterpart secular artists, and they get hundreds of thousands of cedis, and you’re given 12,000 cedis, thinking they have given you a fortune,” he went on to say.
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