According to Okyeame Kwame, the lack of researchers has left a big gap in the creative business.
AWARD-winning The absence of scholars and pop culture experts in the creative sector has left a sizable hole, according to Ghanaian rapper and musician Okyeame Kwame.
He emphasized that it was crucial for industry players and politicians to acknowledge the significance of these specialists and take action to include their knowledge in the creative ecosystem because their absence jeopardizes the expansion and sustainability of the sector. Okyeame Kwame
“For example, there is an imbalance in our music industry. We have musicians who write captivating music, producers who make incredible rhythms, and talent agents who support up-and-coming artists. However, what we currently lack are academics, pop culture specialists, and researchers who can add a flare of balance. Therefore, at some point, we would require these researchers to close the industry’s knowledge gap, he said. Okyeame Kwame
The Woara hitmaker recently stated that the role of researchers and pop culture experts in Ghana’s music industry cannot be understated as they can help preserve and document the rich cultural heritage embedded in Ghanaian music.
“By assisting in the identification of trends, influences, and developments within the industry, I am convinced that these specialists can provide in-depth analysis of the many music genres in Ghana.
“Artists trying to push the boundaries of their creativity and produce music that appeals to both domestic and foreign audiences may find this knowledge to be of great use.
“These professionals can carry out market research to learn about consumer preferences and developments in the music business. This knowledge may be extremely helpful to artists and record companies as they tailor their music to the tastes of their listeners, which will ultimately boost success and sustainability in our business, according to him.
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